Follow-Ups: Transforming Casual Contacts into Powerful Connections

The 'follow-up' — the most under-utilized, yet crucial tool, in your networking arsenal. Why is the follow-up so often overlooked? Maybe it’s because we underestimate its importance, or perhaps it’s because we don’t know how to do it effectively. In reality, a well-crafted follow-up can be the difference between a one-off conversation and a lasting professional relationship.