Brands who want to come across as genuine and pass the smell test, must do more than just talk sustainability – they must ‘walk the talk’.

The future of corporate communications lies in the seamless integration of digital technologies into every aspect of communication strategy. For managers, leading this transformation requires vision, adaptability, and a commitment to continuous improvement. By embracing digital transformation, organizations can meet the evolving expectations of their stakeholders and gain a competitive edge in the global marketplace.

The 'follow-up' — the most under-utilized, yet crucial tool, in your networking arsenal. Why is the follow-up so often overlooked? Maybe it’s because we underestimate its importance, or perhaps it’s because we don’t know how to do it effectively. In reality, a well-crafted follow-up can be the difference between a one-off conversation and a lasting professional relationship.

Most companies would go through a rebranding or a brand refresh exercise once every 7-10 years. Whether the reasons are market evolution, modernization or more trigger-based reasons such as a merger or an acquisition, rebranding is hard. In this article, we explore the use of technology & AI to reduce costs and improve the quality of your rebranding project.

In the fast-paced and competitive world of work, first impressions can make a significant impact on your career success. Whether you're attending a conference, a networking event, a business meeting or a videoconference, making a good first impression can set the tone for future interactions with potential colleagues, clients or business partners.

Haystack is looking for an Enterprise Sales professional based in the United States to join our team

The pandemic has shifted the way we work. Working from home means that some people who started a new job over the past 12 months have yet to even meet their colleagues, managers, and clients in person.

Conferences and events have moved online, making it challenging to network and create new meaningful relationships with prospective clients.

Usage of paper business cards is down 70%, and 67% of people report that they regularly do not answer calls from unrecognized numbers.

So how the h$#! Do you make new business connections in 2021?

In a world that is re-opening after the pandemic we are starting to see some key trends emerging as part of the new-normal. One of which being – the traditional handshake and business card exchange are out. Your clients no longer want to be given paper cards, and your staff doesn’t want to take them either.

More importantly, for companies with hundreds or thousands of front line staff, taking many cards from their clients/suppliers/business contacts and bringing them back to the office poses a potential health & safety risk. One contaminated card could lead to a whole floor, or office location going into quarantine.

In 2020 people don’t need a piece of paper in order to get in touch with you - they just need an easier way to do so.

It all begins with an idea.

It all begins with an idea.

It all begins with an idea.