Different approaches to customer contact lead to very different feelings. An unexpected, context-less request can leave a bad impression. In contrast, clear and considerate communication puts customers at ease, even eliciting genuine satisfaction.

How can marketers and customer engagement teams put trust into practice?…

Most companies would go through a rebranding or a brand refresh exercise once every 7-10 years. Whether the reasons are market evolution, modernization or more trigger-based reasons such as a merger or an acquisition, rebranding is hard. In this article, we explore the use of technology & AI to reduce costs and improve the quality of your rebranding project.